African Pride’s NEW “FEEL IT” Formula: Ignite Your Senses and #FeelTheDifference

African Pride, a brand driven by Black women, is dedicated to transforming hair care for women of color. With a commitment to using premium natural ingredients, African Pride’s innovative “Feel It” formula deeply nourishes and strengthens hair, providing intense moisture for all hair types.

The latest collection offers a solution for dry, damaged hair and scalp issues, featuring key ingredients like Peppermint Oil, Rosemary Oil, and Sage Oil. Experience the difference with African Pride’s revolutionary approach to hair care.

The Feel It Formula Strengthening Oil is infused with Peppermint, Rosemary, & Sage Oil, to soothe and invigorate your scalp. It is a stimulating oil that also hydrates your scalp, helps restore breakage, and promotes healthy hair growth.

BENEFITS – Helps promote Hair Growth & Healthy-looking Scalp

INGREDIENTS – Peppermint Oil: Promotes hair growth and helps to increase hair follicle thickness Rosemary Oil: Stimulates the roots and increases scalp circulation Sage Oil: Helps prevent hair loss, soothes scalp irritation, and restores a healthy shine.


HOW TO USE – Apply a small amount to wet or dry hair and any hair type. Massage into scalp and work from roots to ends. Also, perfect for hot oil treatments and finishing natural styles. #Feel The Difference

Strengthening Shampoo

The Strengthening Shampoo deeply cleanses the scalp and nourishes hair for intense moisture. Remove product buildup in the first step of your healthy hair regimen.

Apply a generous amount to wet hair and gently work into a rich lather. Rinse hair thoroughly. Repeat as needed; follow with the African Pride Feel It Formula Strengthening Mask for best results.

apfif strengtheningshampoo 12ozbtl front

Strengthening Mask

The Strengthening Mask treatment provides intense reparative moisture to dry or damaged hair for less breakage. Works perfectly as a deep treatment.

Apply a generous amount to wet hair, leave it on for 5-10 minutes, and rinse with warm water. For the best results, use a clear plastic cap and sit under a dryer for 10-15 minutes.


apfif strengtheningmask 12ozjar front

Strengthening Balm

The Strengthening Balm strengthens, protects, and nourishes edges and nape for less breakage. Provides optimal protection when wearing braids, extensions, crochets, and/or locs.

Apply directly to edges and nape area and massage into hair and scalp. Leave In and style as usual. Use twice daily for the best results.

apfif strengtheningbalm 4ozjar front

You can shop the new product line to experience the “The Feel It” formula.


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