Tiktok’s Hottest Trend: Hair Theory

From #coquettecore to Mindful mess, Tiktok is the place to be for any and all trends, no matter what your aesthetic is. The most popular trend right now for beauty and haircare lovers is Hair Theory.

Have you ever felt differently when you wear your hair up in a slicked back bun versus when you wear it down in loose curls? Or when it’s hair wash day and you finally style it the way you wanted? Those little changes in how you style your hair can impact your day, your mood and even the ways in which you are perceived or treated by others. We’re going to break down Tiktok’s viral theory and ways you can achieve different hairstyles based on the energy you’re feeling that day.

Hair Theory has become one of the hottest topics on Tiktok this year, with hundreds of videos and over 150 million views. Under the hashtag #hairtheory, creators showcase their hair in a variety of styles, showing each style’s impact on the way they are seen. Just as you would style different outfits for different occasions, there is a deeper meaning to the theory. The way you wear your hair can impact how you feel about yourself and how you are perceived in the world. Whether it’s intentional or accidental, you can unlock different personas through the ways you wear your hair (almost like having a real life Hannah Montana moment).



which one do you like?

♬ original sound – ✰

Wearing your hair down after getting a fresh blowout with our Acquired Style Rollers might make you feel fun, fresh and ready to take on those Zoom meetings, while wearing your hair in a tight ponytail with our Clip-In Ponytail might make you feel powerful with a boost of confidence. How you wear your hair is part of your identity and it shares who you are with the world. Here are some examples of how hair can change your persona:

Wearing your hair Down:

A classic way of wearing your hair is to wear it down, with its natural movement and texture. Wearing your hair down is the simplest way to look fresh, and it’s hassle free. You may think that wearing your hair down doesn’t have an effect on your identity, but it totally can! Having your hair down with layers, using our Seamless Clip-Ins, can allude to the fact that you’re relaxed, ready to have fun and easy going, while tucking your hair behind your ears may indicate that you’re focused and engaged with whatever you’re doing. Even the smallest changes to your styling can change the whole impression of your look. 





♬ original sound – ✰

Wearing your hair up:

Sometimes you don’t want to style your hair (we get it). You could rock a slicked back bun, using our Clip-In Bun, or a high ponytail with our Clip-In Ponytail

When you wear your hair slicked back, it can give the illusion that you’re polished and sophisticated. You are a girlboss, you’ve got places to be and people to see. This style makes it easier for you to get that checklist done, while looking chic and you need your hair out of your face because you’re focused on your day to day tasks. Messy buns on the other hand can be interpreted as easy going, laid back and relaxed. 

Ponytails are another classic style that can alter your look all together. If you’re using our Clip-In Ponytail, you are practical and want a style that is easy to put together but still looks fabulous for any occasion. It’s simple but it gets the job done (and it looks great).


@luxyhair Celebrating Ariana returning to music with a high pony. Seems fitting. #highponytailtutorial #slickedbackhair #clipinponytail ♬ Die For You – Remix – The Weeknd & Ariana Grande

Wearing 12” Hair versus 24” Hair:

We’ve all had those moments where we chop our hair off, instantly regretting it but getting compliments that we’ve never heard before. Fresh bob cuts are without a doubt very chic, unlocking your inner runway persona. They are Parisienne – full of style, elegance and radiate sophistication. In those regrettable moments where you miss your 24” mermaid hair, you can style your hair with 24” Classic Clip-Ins to fulfill your long hair goals. Longer hair can be attributed to a carefree and vibrant attitude. Whether it’s straight or crimped, long hair can give the perception that you are playful, trendy and like to test out different styles.


@luxyhair Going from wow to WOW. @Sirat Sandhu wearing 24” Natural Red Classic Clip-Ins ✨ #luxyhair #clipinhairextensions #copperhairtransformation #shorthairtolonghair ♬ original sound – 870_Glenn

Different Hair Shades:

Taking the plunge to dye your hair is a commitment and is the most impactful way to change your overall image. We’ve all seen the Tiktok trend of celebrities with different hair colors and their “eras”. For example, Gigi Hadid with Dirty Blonde locks is her cute girl next door era, while her ice blonde hair is pure high fashion. Miley Cyrus with Bronde Balayage in 2012 was the “it girl” shade, perceived as approachable and sweet, while her Gemini Hair in Platinum and Off-Black radiates punk and “cool-girl”. Your hair shade can unlock different versions of you, thus unlocking how people around you perceive who you are.


@glowbabey Darker hair suits her better🥺 . . . . . . . . . . #gigihadid #blondegigi #fyp #foryoupage #fypシ #bellahadid #zaynmalik #hairstyles #victoriassecret ♬ original sound – Hermoine

Overall, your hairstyle can change your entire look. The viral Tiktok trend #HairTheory definitely has some truth to it and we can admit that a slicked back bun does give off a different energy than a fresh blowout. That being said, there is a bigger conversation to be had regarding Hair Theory. The tiktok trend has garnered more attention, and with that there is more to uncover regarding the relationship between the way you style your hair and how you are perceived. How you style your hair is a reflection of YOUR identity, so by all means, wear your hair however YOU want to! Hair is a form of self expression – our advice is to style your hair in whatever ways make you happy. Whether it’s with Clip-Ins, in a Ponytail or in space buns with Tinsel, do you.

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