Who Asked for the Too Faced Born This Way Matte Formula?

Ok, fess up my oily friends who asked for matte version of Too Face Born This Way? If you did, it’s a thing now! Too Faced Born This Way Soft Matte Foundation is a new oil control foundation that promises up to 24 hours of wear (I’m so tired of the 24 hour wear marketing, can’t it be over already?). Available in 30 shades is $46, wait, what? $46? When did Born This Way Foundation cost that much. Someone help me out, what was the original price when it launched? I love be some Born this Way Foundation but I can’t remember paying $46 big ones for it. That’s near $50 bucks! We’re headed into the danger zone with that price tag. Hot damn! Gimme a sec to digest that…!

Ok, on to the details! What’s so great about Too Faced Born This Way Soft Matte Foundation well, it’s matte for one thing! The original formula is ultra creamy and has a beautifully hydrating formula. But this new version soft non-drying matte finish that provides oil control. It’s medium to full coverage and provides water, humid, and sweatproof formula. Where as the original comes in a glass plump this new version comes in a tube with an attached pump for easy application (it kind of reminds me of It Cosmetics CC Cream but with that Milani gold and black packaging theme!). This launch comes at just the right time as it will work to keep oil and shine at bay in the Summer sun! Do I need it? Not really. I’m surprisingly dry this this Summer. I normally get a bit more oily in the Summer but this year, my skin is a bit drier and I’m still on moisture mode. That being said, I’m sure I can get away with trying this as soft matte finishes do work for me as long as I prep well!

Too Faced Born This Way Soft Matte Foundation is available now! Is it something you want to try out?

Where to buy

Too Faced Ulta Sephora

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